Finance Transformation · Ecommerce · Digital
Maebh Collins
Finance leadership meets
digital commerce.
Chartered Accountant. Big 4 trained.
Twenty years building and running
international businesses.
0
£m tax reduction
delivered
0
Countries
traded
0
Revenue
recovered
0
Admin eliminated
through automation
01
Finance Transformation & Systems
Designing and delivering finance process automation, ERP implementation, controls frameworks, and the structural changes that make finance functions genuinely efficient.
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Ecommerce & Digital Operations
Built and scaled direct-to-consumer ecommerce from zero. International marketplace strategy, systems integration, digital-first business models.
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Small Business Digital
Getting small and micro businesses online, found on Google, and running more efficiently. Websites, local SEO, and practical automations.
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Outcomes
£125m tax burden reduction delivered for a major UK PLC through transfer pricing strategy
Two businesses scaled from startup to multimillion-euro international turnover
70%+ of revenue recovered within 12 months after Brexit-driven business collapse: at higher margins than before
80+ hours per month of finance processing time eliminated through automation
25+ countries of active international distribution managed as founder-CEO
Currently Open To
Commercial FD, CFO, and Ecommerce Director roles within ambitious consumer goods, FMCG, or digital businesses.
Senior advisory and interim engagements considered.
Let's Talk →