Finance leadership built inside the business.
Maebh Collins FCA
Big 4 trained Chartered Accountant. Twenty years building, leading, and transforming finance and ecommerce operations across twenty-five countries.
Currently open to
Commercial Finance Director
Scale-ups and mid-market businesses in consumer goods, FMCG, retail, or ecommerce. The FD who contributes commercially, not just reports. Permanent or interim.
CFO
Growing, transforming, or internationalising businesses where finance is expected to drive value, not just report it. Ideally with digital, ecommerce, or international complexity.
Ecommerce Director
Businesses that need commercial and financial discipline embedded in ecommerce leadership. Most candidates bring one or the other.
01
Finance Transformation
Designing and delivering finance process automation, ERP implementation, controls frameworks, and the structural changes that make finance functions genuinely efficient.
Read more →02
AI in Finance Strategy
Where AI creates real value in finance functions, where it fails, and what needs to be true before you deploy it. FCA perspective, not vendor marketing.
Read more →03
Ecommerce & Digital Operations
Built and scaled direct-to-consumer ecommerce from zero. International marketplace strategy, systems integration, digital-first business models.
Read more →04
CFO & FD Advisory
Senior finance leadership for scale-ups, PE-backed businesses, and consumer goods operators. Permanent, interim, and fractional engagements considered.
Work With Me →Selected outcomes
£125m tax burden reduction
Delivered for a major UK PLC through transfer pricing strategy. Full regulatory compliance maintained across 1,000+ group entities.
Two businesses scaled to multimillion-euro international turnover
Full financial and operational leadership throughout. Manufacturing operations, global supply chain, multi-currency management, and market entry across 25+ countries.
70% of revenue recovered within 12 months
After Brexit destroyed the wholesale model overnight. Restructured, rebuilt as a digital-first operation. Higher margins than before.
Hundreds of hours of monthly finance processing eliminated
Through automation, systems integration, and process redesign. Built across multiple finance teams.
ERP implementation across two international businesses
NetSuite and Sage. Selection through staff training and full adoption. Order processing time reduced 60%. Stock errors down 30%.
The difference
"Running a business is different from advising one. The decisions are the same decisions, but they are yours."
Most senior finance professionals have advised on difficult decisions. Maebh Collins has made them.
She is a Fellow Chartered Accountant with Big 4 training and twenty years of founder-level experience. She has built finance functions from scratch, restructured businesses under pressure, and implemented the ERP systems, automation tools, and controls frameworks that made the transformation stick.
The combination is rare: the technical depth of Big 4 tax and finance work, and the operational reality of running international businesses with her own money at stake.
About Maebh