maebhcollins.com / About

About

Finance transformation specialist. FCA Chartered Accountant, Big 4 trained, founder of two international businesses. Based in Ireland.

The Short Version

FCA-qualified Chartered Accountant. Big 4 trained. Twenty years building and running international businesses. Finance transformation specialist. Based in Ireland.

The longer version is more useful.

Big 4 Foundation

My career began in Big 4 professional services, where I developed deep technical expertise in corporate tax, transfer pricing, and cross-border advisory across complex multinational structures.

I managed comprehensive tax compliance for one of the UK's largest PLCs, covering over 1,000 group entities, and delivered a transfer pricing framework that reduced the group's tax burden by £125 million while maintaining full regulatory compliance. I led a forensic capital allowances investigation that recovered £1 million in tax for a major property group. I identified a technical flaw in newly enacted UK tax legislation and engaged directly with Revenue authorities to correct it, work that influenced subsequent legislative amendment.

I worked across 12 EU tax jurisdictions simultaneously on a major European restructuring, managing national tax offices, local legal counsel, and internal teams under strict filing deadlines. Every filing delivered on time, without defect.

This is where I learned what rigour looks like. I have not forgotten it.

Twenty Years as a Founder

I founded and led two businesses over the course of twenty years, carrying full financial and operational leadership throughout.

The first scaled to multimillion-euro turnover with international distribution across 25+ countries. I managed manufacturing operations, global supply chain, multi-currency financial management, and market entry across Europe and beyond. I led a manufacturing relocation, negotiating IP protections, quality assurance frameworks, and ethical sourcing standards, and built the traceability systems to back them up. Products won multiple industry awards.

The second was a multi-entity group covering retail, ecommerce, and sustainability programmes that I grew to €5 million turnover. When Brexit destroyed the wholesale model overnight, I restructured, rebuilt, and pivoted to a digital-first operation. Within 12 months we had recovered the majority of lost revenue at higher margins than before. I built the ERP architecture, the systems integrations, and the finance function that made it work. Because nobody else was going to do it.

I also founded and chaired a trade association that brought a fragmented, mistrustful industry sector to voluntary consensus within its first quarter. Over 90% sector membership. Referenced by councils, government departments, and the press.

" Running a business is different from advising one. The decisions are the same decisions, but they are yours. "

Finance Transformation

Across both businesses and subsequently in public sector finance roles, I have delivered finance transformation that is measurable: automated reconciliations cutting workload by 70%+, ERP implementations that replaced manual processes with real-time visibility, and controls frameworks embedded from scratch in organisations that had neither.

I hold UCD diplomas in Change Management and Leadership, both with Distinction. The academic grounding confirmed what the operational experience had already taught me: transformation fails at the people layer far more often than the technical one.

Now

I am currently working in finance process improvement and digital transformation within the Irish public sector, and am actively open to the right Commercial FD, CFO, or Ecommerce Director opportunity, as well as senior advisory and interim engagements.

Based in Ireland. Working across Ireland, the UK, and Europe.

Qualifications

  • Fellow Chartered Accountant (FCA), ICAEW
  • ACA, ICAEW
  • Diploma in Change Management (Distinction), UCD
  • Diploma in Leadership and Management (Distinction), UCD
  • LLB Law (Hons), University of Central England