maebhcollins.com / Small Business Digital
Small Business Digital
Most small businesses are invisible online. It does not have to be that way.
A trades business that does not appear on Google is losing work to a competitor who does. Not because that competitor is better at the job. Because they are easier to find.
Getting a small business online, found, and generating enquiries is not complicated. It does not require a big budget or a marketing agency. It requires the right foundation, built properly, and maintained consistently.
I have built websites, quoting systems, and digital tools for small and micro businesses. I have helped trades and service businesses get found on Google, set up on Google Maps, and convert website visitors into phone calls and enquiries. I have built the automations that save owners hours of admin every week.
What I Cover Here
Getting Online
What a small business website actually needs. What platform to use. What to put on it. How to avoid the mistakes that make websites look amateur and fail to convert visitors.
Getting Found
Local SEO for Irish trades and service businesses. Google Business Profile. How Google Maps rankings work and what drives them. What actually moves the needle and what is a waste of time.
Getting Organised
The digital tools and automations that save small business owners time. Quoting systems. Booking tools. Follow-up processes. Built simply, affordable to run, and designed for people who are not technical.
Who This Is For
- • Trades and service businesses in Ireland who know they need a better digital presence but are not sure where to start or what to spend.
- • Small business owners who are spending hours on admin that should be automated.
- • Anyone who has been quoted thousands for a website and wondered if there is a better way.
From the Blog
- Why Your Trades Business Is Losing Jobs to a Competitor With a Worse Website
- Google Business Profile: The Free Tool Most Tradespeople Ignore
- What a €49 Per Month Website Actually Gets a Small Business
- Five Things Every Trades Website Needs to Convert Visitors to Calls
- How to Get Your Business to Appear on Google Maps
- The Quoting Process That Costs Tradespeople Hours Every Week
- Why Facebook Is Not a Website
- Local SEO for Tradespeople: What Actually Works in Ireland
- How I Built a Quoting App for a Gardening Business in a Weekend
- The Five Automations Every Small Irish Business Should Have
- How Much Should a Small Business Spend on Digital Marketing?
- The Google Ads Mistake Most Small Businesses Make
- Website Traffic But No Enquiries: What Is Going Wrong
- WhatsApp Business for Irish Tradespeople
- How to Write a Trades Website That Wins Jobs
- The Annual Digital Review Every Small Business Should Do
- How I Manage 50 Client Websites Without Losing My Mind
- When a Small Business Should Start Google Ads
- Getting Reviews on Google: The Script That Actually Works
- Building a Trades Business That Runs Without You: The Digital Foundation
Latest Articles
Small Business Digital
Building a Trades Business That Runs Without You: The Digital Foundation
December 2025
Small Business Digital
Getting Reviews on Google: The Exact Script That Works
November 2025
Small Business Digital
The Five Automations Every Small Irish Business Should Have
October 2025
Small Business Digital
When a Small Business Should Start Google Ads
October 2025